A economia criativa há algum tempo já vem sendo discutida, praticada e incentivada em todo o mundo. Os ingleses foram os pioneiros e o Brasil, 6ª economia do mundo, ocupa atualmente a 35ª posição no ranking dos países exportadores de bens criativos, fazendo com que o Poder Público corresse atrás do prejuízo com políticas específicas, entre elas a criação em 12 de junho de 2012 da Secretaria da Economia Criativa (vinculada ao Ministério da Cultura).
A Xique Xique Home está
plenamente inserida neste mercado à medida que sua ação é voltada para a
inovação do artesanato cearense, criando produtos exclusivos e contemporâneos,
além de incentivar o artesanato e a economia local. A parceria entre o design
que desenvolvemos e a arte praticada pelas artesãs cearenses promove troca de
conhecimento e potencializa um saber transferido por gerações.
The creative economy has been discussed for some time, practiced and promoted worldwide. The British were the pioneers and Brazil, 6th economy in the world, currently occupies the 35th position in the ranking of countries exporters of creative goods. This way, Brazilian Government starts to develop specific policies to enhance this filed, creating the Department of Creative Economy (under the Ministry of Culture) on June 12th 2012.
The Xique Xique Home is inserted into the Creative Economy. The company´s action is focused on innovation of the Ceará´s art craft, creating unique and contemporary products, and encourage the artisans and the local economy. The partnership developed between design and art craft practiced by Xique Xique promotes knowledge exchange and enhances a embroidery knowledge that has been passed down from generation to generation.
The creative economy has been discussed for some time, practiced and promoted worldwide. The British were the pioneers and Brazil, 6th economy in the world, currently occupies the 35th position in the ranking of countries exporters of creative goods. This way, Brazilian Government starts to develop specific policies to enhance this filed, creating the Department of Creative Economy (under the Ministry of Culture) on June 12th 2012.
The Xique Xique Home is inserted into the Creative Economy. The company´s action is focused on innovation of the Ceará´s art craft, creating unique and contemporary products, and encourage the artisans and the local economy. The partnership developed between design and art craft practiced by Xique Xique promotes knowledge exchange and enhances a embroidery knowledge that has been passed down from generation to generation.
